Market - Page 65

The non-alcoholic beverage industry is experiencing significant growth, driven by health-conscious younger generations. A consumer survey indicates 61% of Gen Z and nearly half of millennials are reducing their alcohol intake. The U.S. non-alcoholic beverage market is projected to reach $226 billion

Health-conscious consumers increasingly favor non-alcoholic beverages, aligning with a broader societal shift towards sobriety and wellness. Anheuser-Busch InBev, the world’s largest beer producer, is diversifying its portfolio with non-alcoholic options to meet the demand from millennials and Generation Z. 41% of Americans